Australia & New Zealand Car Rental Franchise Opportunities
The whole is greater than the sum of its parts
The combined market presence of multiple franchised operations, all
bearing the identical logo and carrying an identical range of
products and services is much stronger than any other form of
association or affiliation. It is the strongest form of business
grouping, believing implicitly that what is good for the group as a
whole is what matters. Access to these markets and customers through
the brand awareness could never be achieved or afforded by a ‘stand
alone’ operator.
 You
can retain your individualism
All franchisees have their operational guidelines, beyond which
franchisees are allowed, and encouraged to develop products,
marketing and customer service ideas which benefit the entire
network.
You get instant local community recognition
The local community already knows what established franchises stands
for and how they operate. Therefore franchisees do not enter an
unknown market. The locals will have made up their minds about such
a franchise even before it takes its place in the region.
First class professional help is available
Franchise specialists are now common in the area of accountancy,
legal advice and marketing. Franchise advisers can assist you in
choosing which franchise suits both your temperament and your
budget. Not so long ago such specialist advice was rare indeed. It
is now only a telephone call away from everybody.
Before starting, check with a franchisee in a similar
demographic
Because franchising is a tested system, existing franchisees
operating in a similar demographic to your prospective franchise
will be able to tell you what has worked for them, enabling you to
make accurate predictions as to what is likely to work for you. And
because of the necessity to keep scrupulous books, they are also
able to give exact percentages and figures - all of which takes the
mystery out of the first faltering steps into the sector.
Franchising is proven!
To a greater or lesser extent, every franchise sold is proven and
tested before being sold. Even small and relatively untried
franchise systems are much more thoroughly tested than other kinds
of new start-up enterprises.
You hit the ground running
Even in the first week of business most franchises make a strong
start. This is in contrast to other start-up operations that
gradually build their business and their image. Start-up small
businesses usually spend a little time testing the market and making
appropriate adjustments, whereas franchises have this already worked
out.
As a precaution, the franchisors check you out too
As protection for themselves, every franchisor wants to sell
franchises to first class franchisees. The real profit for the
franchisor is made through the royalties paid into the system, and
the bigger the turnover the better the royalties. Therefore
franchisors may decide not to accept franchisees who are unlikely to
succeed. Small, ‘one off’ businesses have no such checkpoint.
Franchisors force it to work
In some instances franchisors are so committed to upholding their
brand name that they prohibit failure. In extreme cases they buy
back the franchised outlet and set up another in a winning location.
Failed franchises erode the brand name, therefore franchisors
usually do everything reasonable within their power to create only
successful franchisees.
Franchising is pro-family
Most franchising systems are ideally suited to husband and wife
teams, in many instances offering employment for other family
members too.
Customer expectations keep you on track
Franchises have established customer service policies which become
known to the general populace. The expectations of the customers
serves to reinforce the general high standard set by others under
the same banner.
Better bulk buying
Franchising is a numbers game, affording to its members a purchasing
clout which is commensurate to the size of the group. This can place
an owner-operator in the same buying class as the large corporates,
which is unthinkable in most small business circles.
Group advertising power
The franchisor might leave local advertising to the franchisee while
taking care of the national and State campaigns. This enables the
local franchisee to tailor the campaign to specific local needs,
while the big picture marketing is possibly on national television
or other mass media not usually cost effective for small operators.
Franchising is one big network
Under the general banner of franchising non-competitive brands
usually support each other because it is perceived that what is good
for individual franchisors and franchisees is good for franchising
at large. There is therefore a broad family of support among
non-competing franchised products and services.
The franchise sector is information-rich
There is no longer any shortage of information on franchising as a
concept, nor at the individual performance level. Demographics and
statistics available from sources which include the Australian
Bureau of Statistics (ABS) can be combined with other regional and
business information to provide the kind of data which was
impossible even five years ago! Further more because the franchise
sector shares information internationally as well as nationally,
information on all aspects of consumer buying patterns and franchise
developments is readily available.
Franchisees have opportunities for national & international
growth
In joining a fast-growing sector franchisees and franchisors can
enjoy expansion to the level they choose. Master Franchises are
available for various States, and they are possibly available if any
franchisee should wish to purchase the overseas rights. So you don't
have to be a franchisor to grow-franchisees can expand too!
Franchising is a growth market, still in its infancy
While we may not be able to pinpoint the exact products and services
that will boom in the 21st Century, we do know that spectacular
growth is expected for the franchising sector at large. All research
and surveys indicate that this is the case. Small business is
expected to also grow - but at a much lesser rate.
The sector at large has few limitations
As an idea, franchising is a broad one. It isn't only about fast
foods, as once thoughts, nor is it tied to any other specific range.
Franchising is a way of doing business, and its structure can apply
to any product, in any sector, in any place. It is impregnable to
the point that the biggest player could crash without bringing down
franchising as a whole. Banks can't do that, neither can industry
and Government.
Your franchisor can utilise your expertise.
As a rule of thumb many are under the false impression that
franchising is for the conformists and small business is for the
individualists. This is not true. What franchising requires is
adherence to the operation rules and regulations, but beyond these
the franchisees are free to implement their own initiatives.
Safety and Risk
Franchising allows you the freedom of owning your own business
however the ongoing support, guidance, monitoring and development
off franchisees a ‘safety net’ and reduced the risk of the business
venture.
The Government wants you to win!
The
Federal and State Governments want franchisors to win and have
actively put policies in place to enhance their chances of success.
All are keen to weed out dubious players. Hence, the Federal Code of
Practice governs the Franchising Sector.
Training
Full training and development is provided in all areas of business.
Not just in operations but also in marketing, accounting and
business growth.
Constant and never ending improvement
The franchisor is constantly and continuously developing the systems
and the intellectual property to ensure that the business is
achieving best practice giving it a competitive edge in the market
place.
Value of the business
A franchise business has increased ‘saleability’ due to the
recognition of the brand name. It becomes more attractive to buyers
and hence normally commands a higher worth.
Franchising offers a greater number of repeat customers
A loyal customer in one town will normally seek out the same
franchise in another - expecting the same level of service, and
being fully conversant with the product range. Loyalty is therefore
transferable from franchisee to franchisee.
Franchising sets you up with a recognisable brand name
A broad-based advertising campaign strengthens the group as a whole.
This contrasts with small local businesses who normally only have
the opportunity of building their name in their immediate locality.
Franchising has got the statistics to prove its claims!
As a well-researched sector of Australian industry, franchising can
boast certain statistics. One of the most spectacular, is that
compared to independent small business, a start-up franchise has a
95% plus success rate. This alone is an excellent reason to consider
owning your own franchised business rather than an independent
business which stretches your expertise into unknown territories and
unfortunately, can only claim a success rate of less than 5%.
Bargain
Wheels
Car Rental
In Australia And new Zealand
 |
